Give to employees when they leave, so you'll get more while they're here.

When employees resign or are terminated, you don't have to give wages or benefits beyond paying them for the time they worked. Even so, most entrepreneurs offer some sort of severance package to departing employees.

An attractive severance policy can benefit your company in two key ways, says Wayne Hersh, a labor relations and employment lawyer with the firm Berger, Kahn, Shafton, Moss, Figler, Simon & Glads ...
Author: Entrepreneur
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This investigation replicates Beltramini's (1992) study of the effectiveness of business gifts, and extends the research to include actual marketplace sales response. A company's customers' perceived satisfaction and intention to continue repurchasing are surveyed both before and after being sent a more expensive gift, a less expensive gift, or no gift at all, and customers' actual sales are longitudinally tracked. The results indicate business gift-giving represents an effective part of a ma ...
Author: Journal of Advertising
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Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.

* WHY DO IT AT ALL?

Gift giving is an excellent way to not only say thank you for all the business and continu ...
Author: Keith Thompson
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