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U.S. drinks importer, Millennium Import Company, which imports the Belvedere and Chopin vodka brands, has filed a federal lawsuit in the US District Court for the District of Minnesota against SidneyFrank Importing Co. Inc., over the company's advertising for its vodka brand, Grey Goose. Millennium is accusing Sidney Frank Importing of false advertising, consumer fraud, and trade libel. Millennium has filed a motion for a preliminary injunction against Sidney Frank to enjoin Sidney Frank's fu ... The best face to put on your business is your own. IN RECENT years, some well-known entrepreneurs have wisely slid out from behind their desks to talk to their prospects one-to-one in their advertising. As a result, Dave Thomas, the owner of Wendy's fast-food restaurants, is now synonymous with his prosperous company. Another Dave, David Oreck, has made himself the ubiquitous spokesperson for the Oreck vacuum cleaner. And then there are all the fender-thumping car dealers we see mugging ... The best face to put on your business is your own. IN RECENT years, some well-known entrepreneurs have wisely slid out from behind their desks to talk to their prospects one-to-one in their advertising. As a result, Dave Thomas, the owner of Wendy's fast-food restaurants, is now synonymous with his prosperous company. Another Dave, David Oreck, has made himself the ubiquitous spokesperson for the Oreck vacuum cleaner. And then there are all the fender-thumping car dealers we see mugging ... IF YOUR marketing campaign is limited to newspaper and Yellow Pages ads with a smattering of internet marketing, it's time to take a serious look at what magazine advertising can do for your business. Marketing success is about reaching prospects through synergistic media. As a CrossMedia study by Dynamic Logic reveals, magazines actually outperform other media, including television and the internet, in generating "purchase intent" when tossed into the mix. Magazine advertising allows y ... Byline: Andrea N. Browne When Luis Vasquez-Ajmac decided to start his own company 15 years ago, he envisioned a communications firm with a strong brand name and the ability to foster social change within the Hispanic community. Making it happen, however, would take time: He worked at a start-up radio promotions firm, running its creative services department, then helped a national public relations firm in its efforts to start a Hispanic division, before finally opening MAYA Advert ... |
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