H & M Advertising
"A Family owned and operated advertising business for over 30 years!"
www.hmadvertising.net
Business Gifts 
IF YOU'RE RUNNING A COMPREHENSIVE marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are you've got leads and responses coming in from just about everywhere. So how can you tell which of your marketing tactics are stellar performers and which need to be replaced? Tracking your marketing responses is easier than you think, and it's the smartest way to save marketing dollars by cutting the fat and eliminating any nonperforming media and tactics ... TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to reach them when they're in the right frame of mind--and most likely to take action on your message. Program and message customization are vital due to the "demassification" of America. And consumers have unfettered access to media that's brilliantly tailored to their needs. For entrepreneurs, this new age of specialized media has brought about ... Big businesses aren't the only ones benefitting from Web advertising. According to the most recent Local Commerce Monitor study, 17 percent of small businesses utilize search engine keyword advertising and/or paid inclusion in Internet search results as a means of reaching potential customers. "This places search in seventh position among the advertising and promotion options being used by small businesses that advertise," said Neal Polachek, senior vice president of The Kelsey ... You probably know the car commercials of Fort Lauderdale ad agency Zimmerman & Partners. You probably don't know that the agency created by CEO Jordan Zimmerman is a rising national star that will probably bill $1 billion this year. As courtships go, Zimmerman & Partners Advertising was pretty hot for Great Expectations. When executives at the Fort Lauderdale ad shop heard the dating service was looking for a new agency, they pulled out all the stops. Execs visited the company's B ... Key strategies for getting through a short-term downturn by building long-term strengths for your clients--and yourself. When an advertising market slows, every ad sold is scrutinized. Advertisers become more demanding, competition gets keener, and rejection rates for sales people go up. Sounds grim, but it is possible to turn adversity into opportunity. A slowing market can benefit a sales organization that is prepared to make the adjustments required for success. The key is to realize ... |
|
Home Blog Articles News Mailing List Links Advertising Specialties Contact Us |