H & M Advertising
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Of all the advantages POWERi Technologies Inc. offers its customers, perhaps the most critical is the firm's ability to clearly translate its clients' objectives into effective interactive marketing strategies. That's the thrust behind POWERi President David Andrade's drive to acquire new accounts and maintain a competitive edge over conventional Web development firms. The Plantation, Florida-based firm opened in 2001 and has managed to grow business in the travel and tourism sector in spite ... WILL LISTING YOUR PRODUCTS ON COMPARISON-SHOPPING SITES BOOST BUSINESS? COMPARISON-SHOPPING WEBSITES ARE a great marketing vehicle for online merchants who want to grow their businesses. These sites let e-tailers display product information in a simple format, allowing web buyers to make comparisons and choose the best product from a list of products from different retailers. The stakes, though, have changed now that an increasing number of large e-tailers have entered the fray, m ... STEPHANIE KRUSE, 46, wants to take her Reno, Nevada, company KPS/3, to the next level. But the 15-employee marketing communications firm is grappling with a market downturn and a changing industry. Maureen Odioso Godshall, 47, has seen a decade of changes as president of Loren/Allan/Odioso Advertising, a Cincinnati advertising and public relations agency. With 35 employees and more than $30 million in revenues, Odioso Godshall has achieved the growth Kruse is seeking. We asked her for s ... GET YOUR BUSINESS IN FRONT OF CONSUMERS THE SETH GODIN - AUTHOR AND MARKETER EXTRAORDINAIRE - WAY. ADVERTISING AND MARKETING ARE INCREASINGLY COSTLY, YET DECREASINGLY EFFECTIVE. MARKETING GURU JAY CONRAD LEVINSON SAYS A CONSUMER HAS TO BE EXPOSED TO AN AD 27 TIMES BEFORE IT HAS THE DESIRED EFFECT. ONLY 10 PERCENT OF VIEWERS REMEMBER TV ADS THE NEXT DAY, EVEN THOSE THEY'VE SEEN BEFORE (AND NEVER MIND ACTUALLY RESPONDING). DIRECT MAIL IS CONSIDERED SUCCESSFUL IF IT DRAWS A 2 PERCENT RESPO ... Intel and Altoids are the latest companies to lend themselves to the American Advertising Federation's ongoing "Great Brands" campaign, joining Coca-Cola, Sunkist, Energizer and Anheuser Busch. "The mission is to reinforce to corporate America that advertising really helps business and helps establish brand identity," says Mary Hilton, a spokeswoman for the Washington-based federation, which represents the advertising industry. For instance, an ad featuring a Coca-Cola bottle replaces t ... |
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